{"product_id":"masala-mathi","title":"Novelty Sweets Amritsar Amritsari Masala Mathi","description":"\u003ch2\u003e\n\u003cstrong\u003eNovelty Sweets Amritsar Amritsari Masala Mathi\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\u003cp\u003eNovelty Sweets Amritsar Amritsari Masala Mathi is a quintessential Punjabi snack that brings the authentic flavors of Lawrence Road straight to your home. This traditional savory biscuit is meticulously crafted using time-honored techniques, where a spiced dough is rolled into discs and deep-fried to achieve a signature flaky and golden-brown texture. Unlike plain mathi, the Amritsari Masala variant is infused with a robust blend of aromatic spices that provide a warm, peppery kick in every bite. Known for its long shelf life and satisfying crunch, it serves as the perfect companion for a steaming cup of masala chai or as a festive treat during celebrations, embodying the rich culinary heritage of Punjab.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAuthentic Punjabi Heritage: Produced by the iconic Novelty Sweets brand established in 1950, these mathis follow a legacy recipe that ensures an authentic taste of Amritsar's famous street snacks.\u003c\/li\u003e\n\n\u003cli\u003eHandmade and Perforated: Each mathi is manually rolled and carefully perforated before frying to ensure even cooking and a superior, melt-in-your-mouth flakiness that machine-made snacks cannot replicate.\u003c\/li\u003e\n\n\u003cli\u003ePure Desi Ghee Preparation: The use of high-quality clarified butter (Desi Ghee) in the dough preparation imparts a rich, nutty aroma and a distinct premium flavor profile that sets it apart from oil-based alternatives.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium Flour Blend: A balanced combination of Maida (refined wheat flour) and Sooji (semolina) that provides the essential structural base and a slightly gritty, crispy texture.\u003c\/li\u003e\n\n\u003cli\u003eAromatic Masala Mix: A curated blend of freshly ground spices, including black pepper, ajwain (carom seeds), and cumin, which adds a savory depth and aids in digestion.\u003c\/li\u003e\n\n\u003cli\u003ePure Desi Ghee: Authentic clarified butter used as shortening in the dough to create the characteristic flaky layers and a rich, traditional Indian taste.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eShelf Life\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePlease refer to the packaging for specific shelf life information.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eLegal Disclaimer:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eThe product is guaranteed to be 100% genuine. Product images are for illustrative purposes only. Images\/packaging\/ labels may vary from time to time due to changes made by the manufacturer's manufacturing batch and location. The product description is for information purposes only and may contain additional ingredients.\u003c\/span\u003e\u003c\/p\u003e","brand":"Novelty Sweets Amritsar","offers":[{"title":"300gm","offer_id":47517182066862,"sku":"1174599","price":9.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/0823\/0318\/files\/AMRITSARIMASALAMATHI_4.jpg?v=1771322743","url":"https:\/\/pushmycart.com\/en-gb\/products\/masala-mathi","provider":"PUSHMYCART","version":"1.0","type":"link"}