{"product_id":"masala-sevaiya","title":"Novelty Sweets Amritsar AMRITSARI MASALA SEVIYAN","description":"\u003ch2\u003e\n\u003cstrong\u003eNovelty Sweets Amritsar AMRITSARI MASALA SEVIYAN\u003c\/strong\u003e\n\u003c\/h2\u003e\n\n\u003cp\u003eNovelty Sweets Amritsar Amritsari Masala Seviyan is a savory, spiced twist on the traditional vermicelli, capturing the bold and vibrant culinary essence of Amritsar. This crispy snack is meticulously prepared using high-quality semolina or wheat flour, which is expertly extruded and seasoned with a secret blend of Punjabi masalas. Unlike the sweet versions of seviyan, this variant is designed as a savory treat that offers a satisfying crunch and a burst of zesty flavors in every mouthful. It serves as a perfect accompaniment to a steaming cup of masala chai or as a standalone snack for those who crave a nostalgic, spicy experience from one of Northern India's most iconic sweet houses.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTraditional Amritsari Spice Blend: Each strand of seviyan is coated in an authentic mix of spices, including black pepper, carom seeds (ajwain), and cumin, providing a deep, aromatic heat that is characteristic of Punjabi snacks.\u003c\/li\u003e\n\n\u003cli\u003ePure Desi Ghee Preparation: Reflecting the heritage of Novelty Sweets, these seviyan are prepared using pure desi ghee, which imparts a rich, buttery undertone and ensures a superior, non-greasy texture.\u003c\/li\u003e\n\n\u003cli\u003eVersatile Snacking Utility: With its long shelf life and robust crunch, it serves as an excellent travel snack, a base for spicy homemade savory mixes (chivda), or a flavorful garnish for chaats and dahivada.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRefined Wheat Flour (Maida): The primary base used to create the fine, needle-like strands of seviyan that achieve a perfect crispiness when roasted.\u003c\/li\u003e\n\n\u003cli\u003eBold Indian Spices: A curated selection of spices including red chili powder, black pepper, ajwain, and cumin seeds that provide the \"Masala\" kick.\u003c\/li\u003e\n\n\u003cli\u003ePure Desi Ghee \u0026amp; Salt: High-quality clarified butter used for roasting to enhance the aroma, paired with a balanced amount of salt to highlight the savory notes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eShelf Life\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePlease refer to the packaging for specific shelf life information.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eLegal Disclaimer:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eThe product is guaranteed to be 100% genuine. Product images are for illustrative purposes only. Images\/packaging\/ labels may vary from time to time due to changes made by the manufacturer's manufacturing batch and location. The product description is for information purposes only and may contain additional ingredients.\u003c\/span\u003e\u003c\/p\u003e","brand":"Novelty Sweets Amritsar","offers":[{"title":"400gm","offer_id":47517200449710,"sku":"1174794","price":12.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/0823\/0318\/files\/91_e71a830c-d9d0-405b-80c6-5544cf8c98e1.jpg?v=1771323188","url":"https:\/\/pushmycart.com\/en-fr\/products\/masala-sevaiya","provider":"PUSHMYCART","version":"1.0","type":"link"}